As one of the world's most popular short video platforms, TikTok's comment section has evolved into a unique cultural space. This article delves into the main trends and patterns of TikTok comments in 2025, helping creators better understand and utilize this interactive channel.
Evolution of Emojis
In 2025, emoji usage in TikTok comments showed new trends. Compared to previous years, users tend to use multiple emoji combinations to express complex emotions rather than a single emoji.
In particular, '😭', '💀', and '🔥' became the most commonly used emojis, typically used to indicate that content is extremely funny or impressive.
Data shows that comments containing emojis receive an average of 37% more likes than plain text comments.
Rise of Interactive Comments
In 2025, we observed a new trend: a significant increase in interactive comments. These comments typically appear in the form of questions or invite other users to participate in discussions. The most popular types of interactive comments include:
These interactive comments not only increase user engagement but also help videos gain more exposure, as the TikTok algorithm tends to recommend content with high interaction rates.
- 1Voting-style comments (e.g., "Like if you enjoy this content, comment if you don't")
- 2Challenge-style comments (e.g., "No one can watch this video without laughing")
- 3Q&A-style comments (e.g., "How did the creator achieve this?")
Comment Section Meme Culture
Comment section memes reached new heights in 2025. These are specific phrases or sentence patterns that repeatedly appear in the comment sections of multiple videos, becoming a shared culture among TikTok users.
The most popular comment memes include fixed phrases like "Talent show that no one asked for" and "The main character has arrived," which often receive many likes, sometimes even more than some comments on the video itself.
Research indicates that being familiar with and using currently popular comment memes can increase your comments' engagement rate by up to 60%.
Creator-Audience Interaction Patterns
In 2025, we saw creators placing increasing importance on interacting with their audience in the comment section. Successful creators typically respond to comments, especially those asking questions or providing constructive feedback.
Data shows that creators who regularly reply to comments achieve higher view counts and follower growth rates on average compared to those who don't reply to comments. This indicates that comment section interaction has become an important component of content creation strategy.
Conclusion
The TikTok comment trends of 2025 clearly indicate that comments are no longer just simple feedback on content but have become an important part of the content ecosystem. Understanding and utilizing these trends can help creators and brands more effectively connect with their audience.
As the TikTok platform continues to evolve, we expect comment section culture to continue evolving, providing users with more ways to express themselves and interact. Keeping a close eye on these trends will help you stay competitive on this rapidly changing platform.
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